12 hours/week saved on recalls
Bright Family Dental (single location, 4 hygienists)
12
Hours saved/wk
28
Added hygiene visits/mo
41%
Recall response rate
📈
Front-desk happiness
The context
Bright Family Dental had two front-desk staff spending most of their morning calling overdue hygiene patients. Recalls were inconsistent and the schedule had visible holes.
What was broken
- /* PLACEHOLDER */ 12+ hours/wk spent calling overdue patients
- Hygiene chairs running 22% under-utilized
- Inconsistent recall cadence between hygienists
What we shipped
Deployed an AI recall sequence integrated with their PMS. Sequences ran on a 3-touch cadence (text → email → text) with one-click rebook links and human escalation only for complex cases.
"I got my mornings back. The schedule fills itself now."
— /* PLACEHOLDER */ Practice Manager, Bright Family Dental
The Full Recall Recovery Playbook
The Practice Profile
A two-doctor general dentistry practice in Phoenix with 1,400 active patients. Their hygiene schedule was running at 64% capacity — meaning they had 12 hours of empty hygiene chair time every week. Front desk was making 30–40 recall calls weekly with limited success.
The System They Deployed
Pulled the lapsed patient list directly from Dentrix, segmented by last visit (3–6 months, 6–12 months, 12–18 months). Ran a 3-touch AI sequence per segment over 14 days: personalized SMS with one-tap booking, email with available time slots, and a friendly voice reminder for non-responders. Setup time: 7 days.
The Results
Hygiene capacity climbed from 64% to 91% within 60 days. 12 weekly hours of empty chair time fully booked. Front desk recall calls dropped from 35/week to 6/week — focused only on patients who responded positively but needed scheduling help. Revenue lift: $18K/month at run-rate.
The Compounding Effect
Beyond the direct recall revenue, the rebooked hygiene visits triggered $42K in additional diagnostic and restorative work in the first 6 months — exam findings that wouldn't have surfaced without those visits. The full ROI was roughly 8x the system cost in year one.