Medspa
$84K recovered in 90 days
Glow Aesthetics (East Coast medspa, 2 locations)
$84,000
Revenue recovered
187
Patients reactivated
11
Hours saved/wk
23%
Reply-to-book rate
The context
A 2-location medspa with a 6,000-patient database had no systematic way to reactivate clients who hadn't visited in 6+ months. The front desk was too busy with same-day bookings to chase old patients.
What was broken
- /* PLACEHOLDER: replace with real data */ 6,000+ inactive patients with no reactivation workflow
- Front desk too overloaded for outbound outreach
- Existing email blasts had a 0.4% conversion rate
What we shipped
We deployed a personalized AI SMS reactivation sequence triggered by booking-tool inactivity. Each message referenced the patient's last service, last provider, and a tailored offer. Replies routed straight to the booking system.
"We finally have a system that talks to old patients while we focus on the chair. Booked 9 reactivations the first week."
— /* PLACEHOLDER */ Operations Manager, Glow Aesthetics